And no, it’s not as simple as “hip hop is dead,” because it’s not.
"Live hip hop was the most exciting game in town, and your average festival-attendee would have a more personal connection with the act on stage. They were more likely to buy their ticket not with a ‘music festival experience’ in mind, but with particular artists in mind. With the advent of the modern music festival, driven by dance music, this sentiment has shifted dramatically… The needle has slowly shifted away from ‘music,’ towards ‘party’… It’s a new era for live music, and acts that aren’t going to be bringing the requisite amount of energy to please a crowd filled with thousands of casual fans need to consider their audiences more carefully now than ever before. You can’t expect someone who just staggered away from getting their brain rearranged at an explosive, confetti-filled Zedd performance is going to respond in any meaningful way to lyrical hip hop, unless they’re already a fan… It’s a matter of ‘picking your spot,’ and I can say with complete confidence that Outkast, or any of their contemporaries from the bygone golden era of hip hop, can still rock a crowd of thousands. Just not at a mainstream festival anymore.”
"And I can’t even compete with these ballers trying to get at you // Cause I ain’t even got enough cheese to try to match dude // Nor do I got a flat to bring you back to // But, I can roll up a blunt and try to relax you // Probably make you laugh when you mad in a bad mood"